Darren West is global head of SAP’s circular economy solutions. He shapes SAP’s strategy at the intersection of regulation, sustainability and business transformation — translating policy shifts such as PPWR, ESPR, Digital Product Passports and EPR into scalable enterprise solutions. His focus spans circular design, regenerative business models, packaging transformation and product-level traceability. At SAP, he works with the world’s largest brands, where finance, supply chain, product and sustainability data all run on SAP systems. Darren’s core belief is that circularity only works when it runs through core business systems — and that is where SAP plays a critical role.