Dr Ali Esfahbodi is an Associate Professor in Operations Management and Sustainability, a Senior Fellow of the Higher Education Academy (SFHEA), Business School Director of MSc Programmes at the University of Birmingham, and an Associate of the Centre of Responsible Business. Ali’s research lies primarily in sustainable and circular economy supply chains, digitalisation and SCM 4.0, and the exploration of new technologies in manufacturing such as Blockchain, Artificial Intelligence (AI), Internet-of-Things (IoT), Digital Twin, and GS1 standards and their impacts on the sustainability performance.